Maslow's Hierarchy of Need.

Maslow's hierarchy of need is a theory in physcology proposed by Abraham Maslow. The theory can be represented in a pyramid with the largest and lowest levels of basic needs at the bottom and slowly working its way up to the more luxurious items. The theory can be used in media products, for example advertising a brand of food is a low form of advertising so would be on the bottom of the pyramid where as when the products need more creative skills to help the product sell such as a magazine cover then it would be higher on the pyramid. Basically, the theory is that on the lowest layer of the pyramid, there are the things that are needed to stay alive, e.g. food, water. and as the pyramid gradually goes up in levels, the products inside become more luxurious and are things that people do not need as much.