There are companies that choose to buy certain music magazine brands and publish and distribute them around the country. This is the kind of company that I would need to see my magazine and buy the brand so that they could then distribute it around the country. For example, there is one website called MagazineSubscription.co.uk who give up and coming magazines a chance to be published by them and offer your magazine on their website for a price to customers. They promise that they have over 5000 subscribers on their website, which would give a good chance for my magazine’s target audience to find out about and subscribe for my magazine.
Another organisation that may choose to distribute my magazine would be the publishers of ‘Q’ magazine, BAUER. As my magazine would have a similar but not quite the same target audience to Q, this media institution would be able to guarantee that my magazine reaches my target audience as they would know how to reach the right kinds of. Also, as my magazine isn’t too specialist, it may be able to attract a few different types of people who it wasn’t even trying to target. Also, BAUER may actually want to publish my magazine and start distributing it in the same places as their other magazines such as ‘Q’ as they both are targeted at different audiences so my magazine shouldn’t in any way distract the target audience of Q and make them want to buy magazine instead, which would just increase profits and dominance in the market for BAUER.
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