4. Who would be the audience for my product?


The particular audience that I am trying to target my magazine to are late teens, around the ages of 16-17, to under 25’s, who are still in quite a young frame of mind. Obviously I would need this audience to like indie music and/or house music which are two quite controversial and contrasting genres of music, but there are a lot of people this age who prefer these two types of music in particular. I know this because I am 16 and know a lot of people of these ages who like these two genres of music in particular. House music is generally preferred by

those who visit nightclubs quite often that play some sort of house music, including artists such as ‘Swedish House Mafia’ http://www.youtube.com/watch?v=yoLKzfej0ok&feature=related this link will show the kind of music that this artist would produce. As my magazine is being aimed at this particular age group, who generally don’t have a lot of spare money to buy magazines, I have priced mine at a lower price than what other magazines of this type are charging, which is around £2 to £3. My magazine has been priced at £1.80, which is affordable for my target audience and will allow them to buy it quite easily. Also, being cheaper than other magazines, it may attract new customers who are looking for a cheaper magazine like mine.